The Deliver for Good campaign is built on three strategic pillars:
- Changing the Narrative
Deliver for Good is reshaping the global narrative around girls and women—from victims and the vulnerable, to agents of change and critical drivers of progress. The Deliver for Good campaign partners curate and disseminate a stronger, more comprehensive evidence base highlighting the roles that girls and women play in development. The partners are sharing the evidence through advocacy and communications to shape a new narrative to clearly communicate why investing in girls and women positively impacts communities, development, and the achievement of the SDGs.
- Mobilizing Cross-Sector, Cross-Issue, and Cross-Generational Engagement
The Deliver for Good campaign partners are breaking down traditional development silos and formalizing the engagement of stakeholders working across multiple sectors, issue areas, and generations.
- Inspiring Action
The Deliver for Good campaign partners, allies, supporters, and country coalitions advocate for the implementation of policies, programs, and investments that reflect the important role girls and women play in global development and in the achievement of the SDGs. This includes developing and executing strategies that work to ensure policies related to SDG implementation include a gender lens and are coordinated across issue areas.